It was also important the DAM integrated directly with tools marketing and creative teams are using. Snyder said from a marketing operations perspective, business priorities to meet included great asset search, reusable content, solid reporting and published tracking of assets throughout the lifecycle. This resulted in many manual steps and restricted more automated and dynamic rendering of assets. Previously, Under Armour’s asset management, data sources, project management and applications set-up was only loosely integrated and not taking advantage of the cloud. Its asset share portal, which is built on Asset Share Commons within the Adobe Marketing Cloud, has about 60,000 downloads per month and 225 daily active users. Under Armour has more than 500,000 digital assets, some 12TB of data, and often has 7000 product styles each season.
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